Welcome to
The Printwear Company

Your Premier Supplier for Custom Branded Street Dance Clothing in the UK

Amplifying Dance
Culture with Style

Discover unparalleled quality with The Printwear Company, where our passion for street dance meets our commitment to providing top-tier dancewear. We specialise in custom branded street dance clothing tailored for dancers across the UK, blending high performance with cutting-edge style.

Why Choose The Printwear Company?

Superior Decoration Techniques

Our street dance clothing showcases the finest in printing and embroidery techniques, ensuring each garment is a masterpiece of style and durability. Whether it’s the bold vibrancy of our prints or the intricate detail of our embroidery, each piece is crafted to elevate your dance experience.

Eco-Friendly Fashion

We prioritise sustainability, using environmentally responsible materials and practices to create our garments. With The Printwear Company, feel good about what you wear and how it’s made.

Uncompromised Quality

Our extensive experience in dancewear ensures durability and style that lasts, even through rigorous dance routines and repeated washings.

Inclusivity in Design

Our range reflects the diversity of the street dance community, offering a variety of sizes and styles to empower every dancer with confidence and flair.

Explore Our Products

Browse Our Range of Brandable Street Dance Clothing






Tank Tops


Robert Pharréll - Founder of The Printwear Company

With a dynamic career spanning over 30 years in brand communication, Robert Pharréll has made his mark by working with global brands across fashion, beauty, and lifestyle sectors. His innovative branding strategies have not only set industry trends but have also driven substantial brand success. 

Blending Street Dance & Brand Innovation

Robert’s unique background in street dance includes performing for notable figures such as the late Diana, Princess of Wales, and alongside icons like Chaka Khan and KRS-One, enriching his understanding of the powerful connection between performance and cultural impact. This rich history informed his decision to return to the dance and performing arts industry, leading to the founding of The Printwear Company.

Leadership and Diversity at The Printwear Company

At The Printwear Company, Robert harnesses his extensive expertise to develop culturally rich branding solutions that resonate with dancers and artistic institutions. His commitment to diversity and authenticity shines through every project, supported by his active involvement in key organizations like One Dance UK, the Arts Marketing Association, and D&AD. Under Robert’s leadership, The Printwear Company not only crafts distinctive identities but also celebrates the vibrant spirit of dance, fostering community connections and inspiring stories through each piece of apparel.

Our portfolio

Explore Our Gallery of Custom Creations

What Our Clients
are Saying

Testimonials from the Heart of the Dance Community


“Rob is a world class creative talent happily marrying an ability for design with a thorough approach to process and detail.”


“Robert is creative, lively, and always has some great concepts that push the boundaries. He is a joy to work with.


Robert treated our small venture without diminishing the quality of his service. He grasped the brief and very quickly focused it to our needs. 

brand design

Tailored Solutions to Amplify Your Dance Brand

Opening Act

Startups, independent artists, and small dance studios.
£ 3,500
Estimated Time
4-6 weeks
  • Personal Consultation

    Initiate your branding journey with an in-depth exploration of your brand’s vision and goals.
  • Competitor Research

    Thorough analysis of key competitors to ensure your brand's uniqueness
    and market positioning.
  • Client Brainstorm Session

    Engage in a collaborative session with our creative team to refine and articulate your brand’s core message.
  • 3 x Logo Design Concepts

    Select from a variety of designs that uniquely represent your brand.
  • 2 x Rounds of Revisions

    Fine-tune your chosen concept
    to ensure perfect alignment
    with your vision.
  • Final Logo Refinement

    Enhance your brand’s visual representation to perfection.
  • Complete Ownership
    of the Final Logo

    Gain full rights and ownership
    of your final logo.
  • Final Files Provided

    Receive your logo in multiple formats including JPEG, PNG, GIF, AI, EPS
    for both print and digital use.

Main act

Established dance schools and small to medium performing arts organisations.
£ 7,500
Estimated Time
6-8 Weeks
  • Includes all Bronze Tier deliverables.
  • Brand Messaging Development

    Craft a tailored messaging framework that communicates your brand's unique voice.
  • Creative Direction

    Receive enhanced creative direction to deepen your brand's engagement.
  • Usage Guide Creation

    Develop a basic usage guide to ensure consistent application of your brand across all platforms.

Grand Finale

Larger dance companies and well-established performance institutions.
£ 14K
Estimated Time
10-12 Weeks
  • Includes all Silver Tier deliverables.
  • Brand Strategy Consultation

    Engage in detailed sessions to align your branding with long-term business goals and sustainable growth.
  • Stationery Design (5 Types)

    Create essential items such as business cards, letterheads, envelopes, notepads, and presentation folders.
  • Merchandise Design (3 Types)

    Design impactful items like T-shirts, hoodies, tote bags, and caps.
  • Social Media Branding

    Develop custom profile images, cover photos, and up to 5 initial post designs for Facebook & Instagram.
  • Email Signature Design

    Craft a professional email signature that aligns with your brand’s visual identity.
  • 2 x Rounds of Revisions

    Refine your designs to ensure they perfectly align with your brand goals.
  • Final Design Refinement

    Perfect all visual representations
    of your brand.
  • Final Files Provided

    Receive all designs in their production formats including JPEG, PNG, AI, EPS, PDF for both print and digital use.


Leading dance companies
and arts organisations.
£ 20K
Estimated Time
12-16 Weeks
  • Includes all Gold Tier deliverables.
  • Brand Strategy

    Construct a comprehensive strategic roadmap that includes market analysis, competitive landscape assessment, and tailored strategic goals to guide all marketing and operational efforts.


Answers to Your Questions — Everything You Need to Know

What types of street dance clothing do you offer?

We offer a wide range of custom branded street dance clothing, including T-shirts, hoodies, joggers, and jackets. Each piece is designed with the unique needs of street dancers in mind, ensuring you perform your best whilst looking great.

Can I customise my street dance clothing?

Absolutely! Customisation is at the heart of what we do. You can personalise your dancewear with various colours, logos, and designs. Whether you’re outfitting a solo act or an entire crew, we can help you create a look that’s uniquely yours.

How do I place an order for custom street dance clothing?

Placing an order is easy! Just visit our website and choose the items you wish to customise. From there, you can upload your designs or use our online tools to create your custom look. For large orders or specific queries, feel free to contact our customer service team directly.

What is your turnaround time for custom orders?

Our typical turnaround time for custom orders is 2-3 weeks from the final approval of your design. We also offer expedited services for urgent requests. Please contact us for more details if you need your order sooner.

Are your street dance clothing items sustainably made?

Yes, sustainability is a core value at The Printwear Company. We use environmentally friendly materials and practices to produce our street dance clothing. This commitment ensures that our products are not only good for dancers but also good for the planet.

Do you offer refunds or exchanges on custom street dance clothing?

Due to the custom nature of our products, we typically do not offer refunds. However, if there is an issue with your order, such as a manufacturing defect, we will work diligently to resolve it. Exchanges may be possible in certain circumstances—please contact our customer support for assistance.

How can I ensure the best fit for my custom street dance clothing?

To ensure the best fit for your custom street dance clothing, we recommend reviewing our detailed sizing chart available on our website. Additionally, customers can order samples of our popular products from our sample store, subject to availability. This allows you to try on our garments before making a customised order, ensuring your final product fits exactly as you expect. For custom fits, you can also provide specific measurements when placing your order.

By choosing The Printwear Company, you partner with a trusted ally dedicated to amplifying dance culture with style and integrity.

Ready to amplify
your brand?

Fill out the form below to get started. Please provide as much detail as possible about your branding needs and any specific challenges you face. This will help us understand your project and how we can best assist you.

The Printwear Company Ltd.
Northampton Town Offices | 20A-30 Abington Street | Northampton | NN1 2AJ

+44 (0)800 464 7144 |