Dance Branding Solutions

Transform your dance culture with our expert branding solutions.

Amplifying Dance Culture with Dance Branding Solutions

At The Printwear Company, we are passionate about elevating the world of dance through creative and high-quality dance branding solutions. Based in Northamptonshire, UK, we specialize in cultural branding, urban dancewear, custom uniforms, and branded merchandise specifically tailored for the dance and performing arts industry. Our mission is to amplify dance culture with style, ensuring every project reflects our core values of creativity, quality, sustainability, collaboration, integrity, passion, and inclusion.

We proudly collaborate with a diverse range of clients, including dance and performing arts institutions, studios, professionals, arts organisations, events, and cultural initiatives. As a member of One Dance UK, the Arts Marketing Association (AMA), and D&AD, we are committed to fostering a vibrant and inclusive dance community.

Affiliations + Memberships:

Our Dance Branding Solutions

Culturally Relevant Design Services for Dance and Performing Arts

Cultural Branding

Our cultural branding services are designed to create a distinct and memorable identity for your dance organisation. From logo design to comprehensive brand strategy, we ensure your brand stands out and resonates with your audience.

Urban Dancewear

We offer a unique collection of urban dancewear that combines style, comfort, and durability. Our designs cater to the dynamic needs of dancers, ensuring they look and feel their best during performances and practice.

Custom Uniforms

Our custom uniforms are tailored to meet the specific requirements of your dance team or organisation. We provide high-quality, sustainable fabrics and innovative designs that reflect your brand’s identity.

Branded Merchandise

Elevate your brand with our range of branded merchandise. From promotional items to performance gear, we offer products that enhance your brand’s visibility and engagement with your audience.

Uniform Hub

Explore our Uniform Hub for a wide selection of pre-designed uniforms that can be customised to fit your needs. Our user-friendly platform makes it easy to find the perfect attire for your team.

Sample Store

Visit our Sample Store to browse and purchase sample items of our products. This allows you to experience the quality and craftsmanship of our offerings before making a larger investment.

Robert, The Owner of The Printwear Company. A Dance Branding and Uniform Expert.

Robert Pharréll - Founder of The Printwear Company

With a dynamic career spanning over 30 years in brand communication, Robert Pharréll has made his mark by working with global brands across fashion, beauty, and lifestyle sectors. His innovative branding strategies have not only set industry trends but have also driven substantial brand success. Robert’s unique background in street dance includes performing for notable figures such as the late Diana, Princess of Wales, and alongside icons like Chaka Khan and KRS-One, enriching his understanding of the powerful connection between performance and cultural impact. This rich history informed his decision to return to the dance and performing arts industry, leading to the founding of The Printwear Company.

At The Printwear Company, Robert harnesses his extensive expertise to develop culturally rich branding solutions that resonate with dancers and artistic institutions. His commitment to diversity and authenticity shines through every project, supported by his active involvement in key organizations like One Dance UK, the Arts Marketing Association, and D&AD. Under Robert’s leadership, The Printwear Company not only crafts distinctive identities but also celebrates the vibrant spirit of dance, fostering community connections and inspiring stories through each piece of apparel.

Our Dance Branding Portfolio

Discover our successful projects and see how we’ve helped clients amplify their dance culture with style.

What Our Clients
are Saying

Testimonials from the Heart of the Dance Community

The Printwear Company a Dance Branding Agency in Northampton

“The Printwear Company transformed our studio’s brand. Their attention to detail and creative vision exceeded our expectations.”

Sarah T., Dance Studio Owner


“Our custom uniforms from The Printwear Company are not only stylish but also incredibly comfortable. Our team loves them!”

David L., Dance Team Coach


“The branded merchandise has been a hit with our audience. It’s a great way to extend our brand’s reach.”

Emily R., Event Organiser

brand design

Tailored Solutions to Amplify Your Dance Brand

Opening Act

Startups, independent artists, and small dance studios.
£ 3,500
Estimated Time
4-6 weeks
  • Personal Consultation

    Initiate your branding journey with an in-depth exploration of your brand’s vision and goals.
  • Competitor Research

    Thorough analysis of key competitors to ensure your brand's uniqueness
    and market positioning.
  • Client Brainstorm Session

    Engage in a collaborative session with our creative team to refine and articulate your brand’s core message.
  • 3 x Logo Design Concepts

    Select from a variety of designs that uniquely represent your brand.
  • 2 x Rounds of Revisions

    Fine-tune your chosen concept
    to ensure perfect alignment
    with your vision.
  • Final Logo Refinement

    Enhance your brand’s visual representation to perfection.
  • Complete Ownership
    of the Final Logo

    Gain full rights and ownership
    of your final logo.
  • Final Files Provided

    Receive your logo in multiple formats including JPEG, PNG, GIF, AI, EPS
    for both print and digital use.

Main act

Established dance schools and small to medium performing arts organisations.
£ 7,500
Estimated Time
6-8 Weeks
  • Includes all Bronze Tier deliverables.
  • Brand Messaging Development

    Craft a tailored messaging framework that communicates your brand's unique voice.
  • Creative Direction

    Receive enhanced creative direction to deepen your brand's engagement.
  • Usage Guide Creation

    Develop a basic usage guide to ensure consistent application of your brand across all platforms.

Grand Finale

Larger dance companies and well-established performance institutions.
£ 14K
Estimated Time
10-12 Weeks
  • Includes all Silver Tier deliverables.
  • Brand Strategy Consultation

    Engage in detailed sessions to align your branding with long-term business goals and sustainable growth.
  • Stationery Design (5 Types)

    Create essential items such as business cards, letterheads, envelopes, notepads, and presentation folders.
  • Merchandise Design (3 Types)

    Design impactful items like T-shirts, hoodies, tote bags, and caps.
  • Social Media Branding

    Develop custom profile images, cover photos, and up to 5 initial post designs for Facebook & Instagram.
  • Email Signature Design

    Craft a professional email signature that aligns with your brand’s visual identity.
  • 2 x Rounds of Revisions

    Refine your designs to ensure they perfectly align with your brand goals.
  • Final Design Refinement

    Perfect all visual representations
    of your brand.
  • Final Files Provided

    Receive all designs in their production formats including JPEG, PNG, AI, EPS, PDF for both print and digital use.


Leading dance companies
and arts organisations.
£ 20K
Estimated Time
12-16 Weeks
  • Includes all Gold Tier deliverables.
  • Brand Strategy

    Construct a comprehensive strategic roadmap that includes market analysis, competitive landscape assessment, and tailored strategic goals to guide all marketing and operational efforts.


Answers to Your Questions About Our Dance Branding Services

What are dance branding solutions?

Dance branding solutions involve creating a unique and cohesive identity for your dance organization that resonates with your audience.

Can you help design a logo for my dance studio?

Yes, we offer comprehensive branding services, including logo design.

Do you offer eco-friendly materials for custom uniforms?

Absolutely. Sustainability is one of our core values, and we provide high-quality, eco-friendly fabrics for all our custom uniforms.

Can I see samples of your products before placing a bulk order?

Yes, our Sample Store allows you to purchase sample items to experience the quality and craftsmanship firsthand.

What types of branded merchandise do you offer?

We offer a wide range of products, including promotional items, performance gear, and everyday apparel.

How long does it take to receive custom uniforms?

The turnaround time depends on the complexity of the design and the quantity ordered. Contact us for a detailed timeline.

Can you assist with marketing my dance events?

Yes, we provide branding solutions that enhance the visibility and engagement of your dance business and events.

Do you offer discounts for bulk orders?

Yes, we offer competitive pricing and discounts for bulk orders. Contact us for a quote.

Are your designs unique to each client?

Yes, we pride ourselves on creating bespoke designs that reflect the unique identity of each client.

For more information on how The Printwear Company can elevate your dance brand, visit our Cultural Branding and Branded Merchandise pages. Connect with us through our One Dance UK, Arts Marketing Association, and D&AD memberships to explore further opportunities in the dance and performing arts industry.

The Printwear Company Logo in White

Ready to amplify
your brand?

Fill out the form below to get started. Please provide as much detail as possible about your branding needs and any specific challenges you face. This will help us understand your project and how we can best assist you.

The Printwear Company Ltd.
Northampton Town Offices | 20A-30 Abington Street | Northampton | NN1 2AJ

+44 (0)800 464 7144 |