Dance Branding Solutions

Elevate Your Brand On and Off the Stage

Elevating Dance & Performing Arts Brands

Crafting Visual Identities that Perform

Welcome to The Printwear Company, where we specialise in transforming the unique spirit of dance and performing arts into captivating visual identities. Our mission is to elevate your brand, ensuring it resonates both on stage and in the hearts of your audience.

Why Visual Identity Matters

In the world of dance and performing arts, every movement and every performance tells a story. Similarly, your brand should narrate your unique artistic vision and ethos with clarity and beauty. At The Printwear Company, we understand that a strong visual identity does more than just look good—it performs. It connects, communicates, and leaves a lasting impression.

Our Tailored Branding Approach

We are dedicated to crafting bespoke branding solutions tailored to the distinct needs of dance schools, performance troupes, and arts organisations. Whether you’re looking to re-energise an existing brand or launch a new project, our team combines creative flair with strategic insights to create designs that truly embody the rhythm and passion of your art.

Our Collaborative Process

Our approach is collaborative and immersive. We start by understanding your history, your cultural influences, and your artistic goals. With this foundation, we develop branding that not only stands out but also supports your growth and enhances your visibility in a competitive landscape. From elegant logos to dynamic merchandise, our designs ensure consistency and cohesion across all touchpoints.

Join Our Creative Partnership

Embrace a partnership with The Printwear Company and let us help you craft a visual identity that is as expressive and impactful as the performances you deliver. Your brand is your story—let’s make it unforgettable.

Our Design Services

Culturally Relevant Design Services for Dance and Performing Arts

Logo & Identity Design

We create logos and visual identities that are not just visually striking but culturally informed. Our designs are a blend of historical significance and modern appeal, ensuring that your brand stands out while remaining true to its cultural roots.


  • Build a brand identity that celebrates cultural heritage while appealing to contemporary aesthetics.
  • Ensure your brand is perceived as inclusive and culturally aware.
Dance Apparel Design

Specialising in culturally relevant apparel design, we tailor our creations to reflect the diverse traditions and modern expressions of dance genres from around the world. Each costume is crafted not only to enhance performance but also to honor the cultural roots and contemporary influences of the dancers.


  • Promote cultural diversity and authenticity in dance performances.
  • Support expressive storytelling through culturally resonant costumes.
Branded Merchandise Development

Our merchandise design transcends traditional branding, embedding cultural narratives and inclusive practices into every product. From apparel to accessories, we ensure your merchandise fosters a sense of community and reflects the inclusive spirit of your dance company.


  • Strengthen community ties with merchandise that resonates on a cultural level.
  • Expand your brand’s reach and impact by appealing to diverse audiences.
Promotional Materials Design

Our promotional materials are designed to captivate and engage a diverse audience, incorporating cultural elements that reflect the community you serve. Whether it’s for a local performance or an international festival, our designs communicate inclusivity and artistic diversity.


  • Attract a broader audience with designs that celebrate cultural diversity.
  • Enhance the impact of your promotions with culturally rich visuals.
Digital Content Creation

In our digital designs, from social media graphics to email campaigns, we ensure that every piece reflects the cultural diversity of your audience and promotes inclusivity. This approach not only enriches your content but also strengthens your brand’s relevance in today’s diverse digital landscape.


  • Engage a wider, more diverse audience online.
  • Enhance online interactions through culturally sensitive and inclusive content.
Event & Performance Graphics

We design event graphics that beautifully integrate cultural themes into your performances, creating an immersive experience that respects and celebrates diversity. Our event graphics support your narrative and enhance the audience’s connection to the performance.


  • Create visually stunning events that honor cultural diversity.
  • Foster a deeper engagement and appreciation among audiences for cultural narratives.

Robert Pharréll - Founder of The Printwear Company

With a dynamic career spanning over 30 years in brand communication, Robert Pharréll has made his mark by working with global brands across fashion, beauty, and lifestyle sectors. His innovative branding strategies have not only set industry trends but have also driven substantial brand success. Robert’s unique background in street dance includes performing for notable figures such as the late Diana, Princess of Wales, and alongside icons like Chaka Khan and KRS-One, enriching his understanding of the powerful connection between performance and cultural impact. This rich history informed his decision to return to the dance and performing arts industry, leading to the founding of The Printwear Company.

At The Printwear Company, Robert harnesses his extensive expertise to develop culturally rich branding solutions that resonate with dancers and artistic institutions. His commitment to diversity and authenticity shines through every project, supported by his active involvement in key organizations like One Dance UK, the Arts Marketing Association, and D&AD. Under Robert’s leadership, The Printwear Company not only crafts distinctive identities but also celebrates the vibrant spirit of dance, fostering community connections and inspiring stories through each piece of apparel.

Our portfolio

From Vision to Visuals – Explore Our Past Creations

What Our Clients
are Saying

Testimonials from the Heart of the Dance Community


“Rob is a world class creative talent happily marrying an ability for design with a thorough approach to process and detail.”


“Rob is creative, lively, and always has some great concepts that push the boundaries. He is a joy to work with.


Robert treated our small venture without diminishing the quality of his service. He grasped the brief and very quickly focused it to our needs. 

brand design

Tailored Solutions to Amplify Your Dance Brand

Opening Act

Startups, independent artists, and small dance studios.
£ 3,500
Estimated Time
4-6 weeks
  • Personal Consultation

    Initiate your branding journey with an in-depth exploration of your brand’s vision and goals.
  • Competitor Research

    Thorough analysis of key competitors to ensure your brand's uniqueness
    and market positioning.
  • Client Brainstorm Session

    Engage in a collaborative session with our creative team to refine and articulate your brand’s core message.
  • 3 x Logo Design Concepts

    Select from a variety of designs that uniquely represent your brand.
  • 2 x Rounds of Revisions

    Fine-tune your chosen concept
    to ensure perfect alignment
    with your vision.
  • Final Logo Refinement

    Enhance your brand’s visual representation to perfection.
  • Complete Ownership
    of the Final Logo

    Gain full rights and ownership
    of your final logo.
  • Final Files Provided

    Receive your logo in multiple formats including JPEG, PNG, GIF, AI, EPS
    for both print and digital use.

Main act

Established dance schools and small to medium performing arts organisations.
£ 7,500
Estimated Time
6-8 Weeks
  • Includes all Bronze Tier deliverables.
  • Brand Messaging Development

    Craft a tailored messaging framework that communicates your brand's unique voice.
  • Creative Direction

    Receive enhanced creative direction to deepen your brand's engagement.
  • Usage Guide Creation

    Develop a basic usage guide to ensure consistent application of your brand across all platforms.

Grand Finale

Larger dance companies and well-established performance institutions.
£ 14K
Estimated Time
10-12 Weeks
  • Includes all Silver Tier deliverables.
  • Brand Strategy Consultation

    Engage in detailed sessions to align your branding with long-term business goals and sustainable growth.
  • Stationery Design (5 Types)

    Create essential items such as business cards, letterheads, envelopes, notepads, and presentation folders.
  • Merchandise Design (3 Types)

    Design impactful items like T-shirts, hoodies, tote bags, and caps.
  • Social Media Branding

    Develop custom profile images, cover photos, and up to 5 initial post designs for Facebook & Instagram.
  • Email Signature Design

    Craft a professional email signature that aligns with your brand’s visual identity.
  • 2 x Rounds of Revisions

    Refine your designs to ensure they perfectly align with your brand goals.
  • Final Design Refinement

    Perfect all visual representations
    of your brand.
  • Final Files Provided

    Receive all designs in their production formats including JPEG, PNG, AI, EPS, PDF for both print and digital use.


Leading dance companies
and arts organisations.
£ 20K
Estimated Time
12-16 Weeks
  • Includes all Gold Tier deliverables.
  • Brand Strategy

    Construct a comprehensive strategic roadmap that includes market analysis, competitive landscape assessment, and tailored strategic goals to guide all marketing and operational efforts.


Answers to Your Questions — Everything You Need to Know

Do you have a branding questionnaire?

Yes, we provide an online questionnaire to kick-start our design process. This questionnaire is crafted to gather all necessary information about your brand’s vision, values, and objectives. Completing this form allows us to better understand your needs and tailor our services to fit your specific requirements. You can access the questionnaire on our website or we can send it directly to you upon request.

Can you customise a package to fit my specific needs?

Absolutely! We understand that every dance company has unique branding needs. We’re happy to customise our packages to include additional services such as social media management, promotional material design, or merchandise production. Let’s discuss your specific requirements.

How do you incorporate cultural elements into your designs?

Our design process begins with a thorough understanding of your cultural background and the messages you want to convey through your branding. We incorporate relevant cultural motifs, colors, and symbols that resonate with your audience and reflect your organisation’s ethos and heritage

What is the turnaround time for a typical branding project?

Turnaround times vary depending on the scope of the project. Generally, a basic branding project can take from 4 to 6 weeks, while more comprehensive projects might take 8 to 12 weeks. We’ll provide a detailed timeline after our initial consultation and once project details are finalised.

Do you provide support after a project is completed?

Yes, we offer ongoing support and consultation services post-project to ensure your new branding is implemented effectively and to assist with any further marketing needs. Our goal is to ensure you’re completely satisfied and confident in utilising your new brand assets.

Do you offer retainer services?

Yes, we offer retainer services for clients who require ongoing branding and design support. Our retainer packages are designed to provide continuous creative input and updates, ensuring your brand remains vibrant and consistent. This arrangement is ideal for organisations that need regular updates to their marketing materials, social media content, or overall brand strategy. We can customise the scope and terms of the retainer based on your specific needs, providing flexibility and ensuring that our partnership can evolve with your brand.

How much do your brand design packages cost?

Costs vary based on the complexity and scope of services required. Our basic packages start at a competitive rate, but please contact us for a detailed quote based on your specific branding needs. We ensure transparency in pricing and aim to offer solutions that fit within your budget.

What makes The Printwear Company different from other branding agencies?

We specialise in branding for dance and performing arts, which means we bring a nuanced understanding of the industry to every project. Our team combines years of design expertise with a deep appreciation of dance culture to create brands that are not only visually stunning but also deeply meaningful and resonant with the dance community.

Why choose The Printwear Company over less expensive design options?

Choosing The Printwear Company for your branding needs means investing in quality and expertise that go beyond the ordinary. While it’s possible to find less expensive design options, our services offer a depth of value that these alternatives typically cannot match. Here’s why investing more with us makes a difference:

  • Specialised Expertise: Our team has extensive experience in both branding and the specific needs of the dance and performing arts industries. This specialised knowledge allows us to create designs that are not only beautiful but also deeply resonant with your target audience.

  • Comprehensive Approach: We offer a holistic approach to branding that includes not just design but also strategy, market analysis, and integration across all media. This ensures a cohesive and powerful brand presence that can significantly enhance your visibility and impact.

  • Tailored Solutions: Every project we undertake is customised to meet the unique challenges and opportunities of our clients. We take the time to understand your specific goals and craft solutions that are perfectly aligned with your vision.

  • Lasting Value: Our branding services are designed to deliver long-term value. Well-crafted brands can elevate your reputation, attract more customers, and build loyalty, which contributes to sustained success.

  • Ongoing Support: We believe in building lasting relationships with our clients. Our service includes continuous support and advice, helping you adapt and grow your brand as your business evolves.

By investing more with The Printwear Company, you’re not just paying for a logo or a one-time design; you’re investing in a strategic partner who will help you build and sustain a strong, effective brand that stands out in a crowded marketplace.

By choosing The Printwear Company, you partner with a trusted ally dedicated to amplifying dance culture with style and integrity.

Ready to amplify
your brand?

Fill out the form below to get started. Please provide as much detail as possible about your branding needs and any specific challenges you face. This will help us understand your project and how we can best assist you.

The Printwear Company Ltd.
Northampton Town Offices | 20A-30 Abington Street | Northampton | NN1 2AJ

+44 (0)800 464 7144 |