Arts Marketing

Amplify your brand with our bespoke arts marketing services


Amplifying Dance Culture with Style

At The Printwear Company, we are dedicated to amplifying dance culture through innovative and effective arts marketing strategies. Based in Northamptonshire, we specialise in cultural branding, urban dancewear, custom uniforms, and branded merchandise tailored to the dance and performing arts industry. Our mission is to elevate your brand with style, creativity, and integrity.

We collaborate with dance and performing arts institutions, studios, professionals, arts organisations, events, and cultural initiatives to deliver outstanding marketing solutions. As proud members of One Dance UK, the Arts Marketing Association (AMA), and D&AD, we uphold the highest standards in our work and stay connected with the latest industry trends.

Affiliations + Memberships:

Our Services

Discover tailored arts marketing solutions that enhance brand visibility
through innovative, sustainable, and customised strategies.

Cultural Branding

Strategic branding services that highlight cultural narratives, engaging diverse audiences and creating a lasting impact through thoughtful and innovative design.

Urban Dancewear

Unique and stylish dancewear that resonates with cultural trends, ensuring performers not only look great but also feel inspired.

Custom Uniforms

Tailored uniforms that enhance the identity and professionalism of dance teams and institutions, reflecting their unique spirit and style.

Branded Merchandise

High-quality merchandise designed for promotions, fundraising, and events, perfect for enhancing brand visibility, supporting fundraising initiatives, and creating lasting impressions.

Consulting & Design Services

In addition to our core services, we offer consulting, graphic design, and commercial printing services to help clients stay ahead of industry trends and improve their branding and marketing strategies. Our 30 years of experience in brand communication ensures that our clients can effectively connect with their audience and achieve their branding goals.


Robert Pharréll - A Legacy in Brand Communication & Dance

A Dynamic Career Spanning Over 30 Years

With a dynamic career spanning over 30 years in brand communication, Robert Pharréll has made his mark by working with global brands across fashion, beauty, and lifestyle sectors. His innovative branding strategies have not only set industry trends but have also driven substantial brand success. 

Unique Background in Street Dance

Robert’s unique background in street dance includes performing for notable figures such as the late Diana, Princess of Wales, and alongside icons like Chaka Khan and KRS-One, enriching his understanding of the powerful connection between performance and cultural impact.

Founding The Printwear Company

This rich history informed his decision to return to the dance and performing arts industry, leading to the founding of The Printwear Company.

At The Printwear Company, Robert harnesses his extensive expertise to develop culturally rich branding solutions that resonate with dancers and artistic institutions. 

Commitment to Diversity and Authenticity

His commitment to diversity and authenticity shines through every project, supported by his active involvement in key organizations like One Dance UK, the Arts Marketing Association, and D&AD. 

Celebrating the Spirit of Dance

Under Robert’s leadership, The Printwear Company not only crafts distinctive identities but also celebrates the vibrant spirit of dance, fostering community connections and inspiring stories through each piece of apparel.


Our portfolio

Showcasing Excellence in Dance & Performing Arts Marketing

What Our Clients
are Saying

Testimonials from the Heart of the Dance & Perfoming Arts Community


“Rob is a world class creative talent happily marrying an ability for design with a thorough approach to process and detail.”


“Rob is creative, lively, and always has some great concepts that push the boundaries. He is a joy to work with.”


“Robert treated our small venture without diminishing the quality of his service. He grasped the brief and very quickly focused it to our needs.” 


Answers to Your Questions — Everything You Need to Know

What types of dance organisations do you work with?

We work with a wide range of dance and performing arts institutions, including studios, schools, professional companies, and cultural initiatives.

How can arts marketing benefit my dance brand?

Arts marketing helps to increase your brand’s visibility, engage your audience, and attract new supporters, ultimately leading to growth and success.

Do you offer customised marketing solutions?

Yes, we tailor our marketing strategies to meet the unique needs of each client, ensuring the best possible results.

What is your minimum order quantity (MOQ) for custom uniforms and merchandise?

Our flexible MOQ of 10 items per design allows both small and large organisations to access premium products.

How do you ensure the sustainability of your products?

We are committed to sustainability by using eco-friendly materials and ethical production practices in all our products and services.

Can you help with designing logos and other graphics for our brand?

Absolutely! Our team offers comprehensive graphic design services to create impactful logos and other visual elements for your brand.

How long does it take to complete a branding project?

The timeline for each project varies based on its complexity and scope. We work closely with our clients to establish a clear timeline and ensure timely delivery.

Do you provide support after the marketing campaign is launched?

Yes, we offer ongoing support to monitor the success of your campaign and make necessary adjustments to optimise its performance.

For more information on our arts marketing services, visit our Cultural Branding page or explore the latest trends and insights from One Dance UK, the Arts Marketing Association (AMA), and D&AD.

Ready to amplify
your brand?

Fill out the form below to get started. Please provide as much detail as possible about your branding needs and any specific challenges you face. This will help us understand your project and how we can best assist you.

The Printwear Company Ltd.
Northampton Town Offices | 20A-30 Abington Street | Northampton | NN1 2AJ

+44 (0)800 464 7144 |