Amplifying Dance Culture with Style

Brand Story

Welcome to The Printwear Company—where the rhythm of dance meets the art of branding.

Founded by our Creative Director, Robert Pharréll, our company was established in Northamptonshire, UK, to cater specifically to the vibrant world of dance. Robert’s passion for cultural branding and urban dancewear drives our mission to create dancewear and merchandise that not only performs well, but also resonates with the spirit of dance communities worldwide. Today, we are proud to be at the forefront of designing and delivering custom uniforms, urban dancewear, and branded merchandise that elevate and amplify the dance experience.


Amplifying Dance Culture with Style

At The Printwear Company, our mission goes beyond clothing and accessories. We are dedicated to amplifying dance culture with style. This means creating products that not only meet the functional needs of dancers but also embody the energy, passion, and aesthetics of the dance world. Our designs are inspired by the dynamism of dance and tailored to enhance performance, ensuring that every dancer, whether on the street or on stage, feels confident and looks spectacular. With every stitch and print, we aim to celebrate and elevate the rich tapestry of dance cultures around the globe.

Affiliations + Memberships:

Expertise + Specialisation

Our expertise lies in our specialised knowledge of dance and its various forms, enabling us to create bespoke solutions that cater to a diverse array of dance genres. Under Robert’s leadership, and as a distinguished member of industry organisations such as One Dance UKThe Arts Marketing Association (AMA), and D&AD, our products are crafted with precision and care, reflecting the unique needs and styles of each discipline. Our team of designers and artisans, guided by Robert’s vision, continually push boundaries to blend the latest in fabric technology with cutting-edge design, ensuring durability, comfort, and flair.


– Performing Arts Centres

– Dance Companies & Ensembles

– Theatre Companies

– Music & Arts Festivals

– Event Organisers

– Media Companies

– Cultural Organisations

– Educational Institutions

– Fitness and Wellness Centres

– Non-Profit Arts Organisations

our clients

Trusted by Dance & Performing Arts Schools, Arts-Related Businesses, Events, and Cultural Organisations


Company Culture

At the heart of The Printwear Company is a culture of creativity, sustainability, and social responsibility. We believe in the power of community and are committed to making a positive impact in the dance world and beyond.

Our approach is collaborative and inclusive, valuing diversity and fostering a workspace where ideas can flourish. Through partnerships with performing arts charities and cultural initiatives, and with a mission to promote arts education, diversity, and community empowerment through dance, we strive to make dance accessible to all, supporting the arts as a vital part of our society.

Join our mission to dress the dance world in innovation and excellence. At The Printwear Company, we don’t just wear the culture—we live it!

Ready to amplify
your brand?

Fill out the form below to get started. Please provide as much detail as possible about your branding needs and any specific challenges you face. This will help us understand your project and how we can best assist you.

The Printwear Company Ltd.
Northampton Town Offices | 20A-30 Abington Street | Northampton | NN1 2AJ

+44 (0)800 464 7144 |